This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram or any other social network or platform. You understand that you are providing your information to Contest Entities, and not to Facebook, Instagram or other social network or platform.

ELIGIBILITY: Tru by Hilton® TRULY UNIQUE SUMMER CONTEST (the “Contest”) is open to U.S. legal residents of any state and D.C. who are at least twenty-one (21) years of age at the time of entry. Employees (and their immediate families) of Hilton (the “Sponsor”), Reconomy Inc., (the “Administrator”) and any of their parents, subsidiaries, affiliates, suppliers, independent contractors, agencies, alcoholic beverage wholesalers and retailers, and any persons living in the same household as such employees are not eligible to participate in the Contest (cumulatively, the “Contest Entities”). Contest is subject to all applicable federal, state, local laws and regulations and is void where prohibited by law. The Contest begins on 5/15/2023 at or about 12:01 a.m. Eastern Daylight Time (“EDT”) and ends 6/30/2023 at or about 11:59 p.m. EDT (the “Contest Period”). Prize winner will be selected on or around 7/1/2023 from all eligible entries received during the Contest Period.


There is one (1) way to enter:

During the contest period: Snap a photo via the filter. Post to Instagram with the hashtag #TRUSUMMER and your response to the following question: Tell us about a Truly unique summer trip you’d like to take with Tru by Hilton. Where would you go, who would you take, what would you do?

Limited one (1) entry per person, regardless of method of entry. Duplicate entries for a single individual will be disqualified. All entries become the property of the Sponsor.

JUDGING: Entrants will be judged by the Tru by Hilton team based on the following criteria:

Entrants will be judged by the Tru by Hilton team, whose decisions as to the administration and operation of the contest and the selection of the potential winners are final and binding in all matters related to the Contest. All entries will be judged equally on the quality and uniqueness of their entry.

Judging the quality and creativity of a photo is subjective, but there are some general criteria that can be used to evaluate a photograph:

  1. Answer to the Question: The uniqueness, relevance and creativity used to answer the question.
  2. Use of the Hashtag: Inclusion of the Promotional Hashtag #TRUSUMMER (Required).
  3. Composition: The way the elements in the photo are arranged and how they interact with each other can greatly affect the overall impact of the photo. A well-composed photo will have a pleasing balance and harmony between the different elements.
  4. Exposure: Exposure refers to how bright or dark a photo is. A good photo should have the right exposure for the subject matter, with the right balance of light and shadow.
  5. Focus: The focus of a photo can draw the viewer's attention to a particular subject or detail. A well-focused photo will have the subject in sharp focus, while the background is blurred.
  6. Color: The use of color in a photo can greatly affect the mood and tone of the image. A good photo will have colors that are balanced and harmonious.
  7. Creativity: A creative photo will have a unique and interesting perspective, composition, or subject matter that sets it apart from other photos.
  8. Storytelling: A photo that tells a story or evokes an emotion can be particularly impactful. A good photo should be able to convey a message or tell a story without the need for words.

These are just a few criteria, and there are many other factors that can affect the quality and creativity of a photo. Ultimately, what makes a photo "good" is subjective and depends on the judge’s own unique taste and preferences. The winning entry will be solely based upon these distinct tastes & preferences and will not be subject to any outside opinions of definitions of the above description.

The following guidelines should be followed when submitting a photo:

By submitting a photo, you hereby confirm you own all copyright in and to the photo submitted and agree to assign all your rights to Tru by Hilton®, and its subsidiaries, affiliates, and its agents. That you have obtained authorization from any and all individual(s) featured in your photo submission and confirm those individual(s) agree to allow you to submit a photo bearing their name, image and likeness in connection with your submission of the photo as part of the Contest.

PRIZE AND ODDS OF WINNING: One (1) Total Prize winner will be selected on or around 7/1/2023 from all eligible entries received during the Contest Period. One (1) Grand Prize– Winner will receive a trip for two (2) to the Tru by Hilton property of their choice. Trip includes round-trip airfare for winner and one (1) guest, hotel accommodations for two (2) nights, and one Tru/Truly Prize Pack with an Approximate Retail Value (“ARV”) – $1,500.00. * Trip Must be taken by 8/15/2023. The difference between any stated value and actual value will not be awarded to winner. The awarding of the prize will be conducted under the supervision of Administrator, an independent organization whose decisions are final and binding in all matters pertaining to this Contest. No prize substitution will be allowed, except that Sponsor reserves the right to substitute a prize of comparable value if the prize listed is unavailable for any reason.

Grand Prize winner will receive an Internal Revenue Service Form 1099 for the ARV of the prize for the tax year in which the prize was awarded and agree to fully cooperate with Sponsor and its representatives as to its compliance with all applicable governmental reporting requirements, including by providing upon request his/her Social Security Number via Internal Revenue Service Form W9.

WINNER NOTIFICATION: Potential prize winner will be notified by email, text message, U.S. mail, telephone, or private delivery service (at Sponsor’s sole discretion) and will be required to sign and return an Affidavit of Eligibility and Release of Publicity and Liability (where permitted by law) within three (3) days of notification. Winner’s age is subject to independent age verification, and if failed, will result in prize forfeiture. In the event of noncompliance, if the prize winner cannot be reached at the phone number, email address or address on that winner’s entry, or if the prize or prize notification is returned unclaimed or undeliverable for whatever reason beyond the control of Sponsor, that prize will be forfeited, and an alternate winner may be selected only if time permits and in Sponsor’s sole discretion.

GENERAL LIABILITY RELEASE: Acceptance of a prize constitutes winner’s permission for Sponsor to use winner’s name, image, likeness, voice, picture, audio and video recordings of, biographical information, statements, and any material based thereon or derived there from, together with any actual or fictional material, or to refrain from so doing, and address (city and state), without the ability to review, for advertising, promoting and/or publicity purposes worldwide and in any and all forms of media now known or hereafter developed, in perpetuity, without further compensation, where permitted by law. Entrants agree that the Contest Entities: (a) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Contest or any Contest-related activity, or from entrants’ acceptance, receipt, possession and/or use or misuse of any prize, and (b) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose. Contest Entities are not responsible for incomplete, illegible, misdirected, misprinted, late, or lost prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.

GENERAL TERMS: Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Contest, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Contest, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.

FORCE MAJEURE: Sponsor reserves the right to modify, extend, suspend, or terminate the Contest, in whole or in part, if it determines, in its sole discretion, that the Contest or any particular Contest drawing is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Contest or particular contest drawing as contemplated herein. In the event Sponsor is prevented from awarding prizes or continuing with the Contest or a particular Contest drawing as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failures, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis (e.g. SARS), order of any court of jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, or terminate the Contest in its entirety or the affected portion of the Contest.

DISPUTES, ARBITRATION AND CHOICE OF LAW: Except where prohibited by law, as a condition of participating in this Contest, entrant agrees to the following: (1) any and all disputes and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office in Boston, MA; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than entrant’s actual out-of-pocket expenses (i.e., costs associated with entering this Contest), and entrant further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the right and obligation of entrants and Sponsor in connection with this Contest, shall be governed by, and construed in accordance with, the substantive laws of the State of Massachusetts, USA, without regard to Massachusetts choice of law provisions.

PERSONALLY IDENTIFYING INFORMATION: Information submitted to Sponsor by any entrant is subject to Sponsor’s Privacy Policy located at By participating in the Contest, entrants hereby agree to Sponsor’s collection and usage of their personally identifying information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

WINNER LIST/Official Rules: For the name of the prize winners, email with the subject: TRU BY HILTON® TRULY UNIQUE SUMMER CONTEST Winners’ List Request, by August 30th, 2023.

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